For everything there is a season, and a time for every purpose under heaven…
I’ve been stalling making this announcement for weeks, and it is with mixed emotions that I post this now. But, we all know what a nuclear event 2020 was to our lives, and it certainly brought despair and difficulty to many small businesses, and unfortunately, Hi-Fi Candle Studio was not exempt from these difficulties. When the world shut down, we were less than a year old and we still had so much to learn. Our launch was surprisingly strong, and we came out of the gate better than we expected, but our plans for growth and stability in 2020 were toppled when the pandemic hit.
All of a sudden, we were all stuck at home all of the time, with many losing their jobs. In what seemed like a blink of an eye, it began to feel (especially on Etsy) that everyone was now in the candle business, or finding their new hobby. Supplies like glass and fragrance became scarce, and shipping was unreliable. To add to that, many people could no longer afford or justify luxurious items like candles, especially the quality, higher end, handmade candles that we offer. In short, we had a lot of quiet time on our hands to think… and think, we did.
We thought about the difficulties of trying to scale and grow this type of business. We thought about how we would recover from months of inconsistent and declining sales. We thought about our customers, and prayed they were safe. We thought about our present, and our future, and we asked ourselves a question that comes with perspective gained through difficult times: “Are we spending our precious time on this earth doing what we love most?”
Well, yes and no.
- We LOVE that our products are inspired by music.
- We LOVE our customers and our interactions with you.
- We LOVE supporting our fellow local businesses, and LOVE the support they have given us.
- We did not love being home all the time, and not being able to set our working hours to a routine schedule.
- We did not love that Mal needed to keep his day job to pay the bills.
- We did not love the frustrations that came with keeping supplies in stock.
Then, we thought: "What would the Gilmore Girls do?" and we made a Pros + Cons list. We thought, and thought some more, and we came to the realization that the time has come to end this endeavor, and begin a new one. We know this will make many of you sad, and truth be told, we feel sad, too. But, take heart, because this change is not without hope! You know that spark that you had as a little kid (watch the movie “Soul” on Disney+ to feel me on this)… that thing you have always wanted to do, all the time, more than anything? Well, we’re doing it! And we are so excited!
Building our new dream means we must let this one go, at least for now. Please be aware that we will be making our final batches of candles with the supplies we have remaining in the studio, and will be selling out of our current stock here. Once supplies are gone, Hi-Fi Candle Studio will unfortunately be closed. As inventory sells, we will do our best to update you here if items are getting low in stock or sold out.
And with that, allow us to share our deepest gratitude for each and every one of you, for supporting us over these past 18 months. We consider you our friends, and hope you will follow along as we jump into our future.
Thank you all, for everything! 🙏🏻💕🙏🏻 We'll always love you!!